I am a Senior Lecturer at the School of Political Science, University of Haifa. My work focuses on political attitude formation and its effects on voting behavior. My current projects explore the ways in which non-verbal communication, physiological stress, institutional settings and new media influence political preferences and behavior. My research was published in such journals as the Journal of Communication, PLOS One, Political Communication, Public Opinion Quarterly, International Journal of Press and Politics, Political Behavior, PS: Political Science and Politics and European Neuropsychopharmacology. I have been a visiting professor at Stanford University and Cornell University. My work has been featured in various media outlets including the New York Times, the Huffington Post, the Jerusalem Post, and Haaretz.